![]() MAINTAIN CONTROL OF YOUR CONTENT - BE WARY OF FREE SOLUTIONS All you need to do is know what to ask for and make sure your chosen vendor provides this.ĥ. FlipBook solutions either do or do not have this. When search engines like Google find and index your FlipBooks and readers are encouraged to share and embed them, you enable promotion that is not limited only to your own efforts. You can of course actively promote your FlipBooks but time and money is always a limiting factor here. If your FlipBook is not largely found and read it will not be very successful. Search engine optimization (SEO) and share functionalities are the foundation for this. When you use FlipBooks for marketing purposes you want them to be easily found and spread all over the web. SEO FRIENDLY AND SHAREABLE FLIPBOOKS HELP YOUR MARKETING An experienced vendor with a solid customer base will also provide you with valuable reliability. Simply think ahead and check that the vendor is able to offer more than what you currently need so there is room for growth and expansion. We are not saying you have to look into every possible feature that you probably will never need. Remaking all your existing FlipBooks with a different solution can be a huge task and even harmful to your marketing efforts. What if your chosen vendor does not have a solution for that? Working with several different solutions quickly turns the simple into something complex. These can be great at doing one thing, but what happens when you suddenly need something more? Say for example that you want to start embedding your marketing videos in your FlipBooks or integrate your online shop for direct sales. New businesses enter the FlipBook market at a rapid rate. THINK AHEAD - CHOOSE A TRUSTED VENDOR WITH A BROAD SERVICE PALETTE This ensures that your FlipBooks are readable by anyone without having to worry about technical issues.ģ. A responsive HTML5 based FlipBook will work on all modern browsers and devices without the need for any plugin. ![]() Our recommendation is to avoid these and make sure to choose a pure HTML5 solution. Since Adobe Flash was the dominating technology for many years there is still today a large amount of FlipBook solutions based on it. Not only is the support for the Flash Player rapidly decreasing, it is also seen as a security risk so it is often blocked on purpose. Mobile browsers have dropped Flash support many years ago and now also the desktop browsers are doing the same. This was not a problem 10 years ago but is a problem today. This means that every reader needed to have the Flash Player plugin installed to be able to open the FlipBook. GUARANTEE ACCESSIBILITY - AVOID FLASH BASED SOLUTIONSīack in the day all FlipBook solutions were based on the Adobe Flash technology. Because of this, we recommend a cloud service rather than desktop application for FlipBook conversion. With a cloud service you are also not tied to a single computer or location but can work anywhere and anytime. Best of all, you always have the latest and fully tested version available and technical support is at hand if you ever run into trouble. The installation and upgrading of the application requires IT skills which may turn into an additional obstacle.Ī cloud based solution is instantly ready to use and has an intuitive web interface which only contains the important things that you really need to make an effective FlipBook. This is never a walk in a park but requires you to take the time to learn a new application. Most FlipBook converters require you to download, install, learn and maintain a software application on your computer. A CLOUD SERVICE IS MORE EFFECTIVE THAN A DOWNLOADABLE SOFTWARE APPLICATION
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